I started my Facebook page one year ago this month. I had seen talk of other bloggers having one and promoting their pages on twitter and I thought it was just another thing to have as a blogger. I, like the willing blogger in the early stages set one up (I was at only three months at the time) and never really considered the significance and benefits from it until now.
Recently I have seen tweets from people asking if there is any point in having a Facebook blog page and additionally saying they rarely update their page.
My answer to this is yes, it is absolutely beneficial to have a Facebook page and it really does work if you take the time to interact with it and I shall tell you why:
• Not all readers are twitter users
My ‘light bulb’ moment as to why Facebook is great for readers was realising that not all readers are twitter users, and in fact if I did not blog, I would probably not be a twitter user either. I certainly know that most of my friends do not use twitter, but all are Facebook users. So how do non-twitter readers get interaction? Well I suppose they can via comments on the blog, but as we all know the commenting process can be timely and you cannot get that back and forth discussion. It means someone has to come back to your blog to check if you have replied and I totally get that people just don’t have the time for this. Facebook is instant feedback like twitter is and it is quicker for me to acknowledge a comment on Facebook, even if that is just liking it.
If like me you have a personal Facebook page, you will probably check it at least once a day so you can catch up on the goings on of your friends that don’t tweet. As I am there, it takes no time to go to my blog page and add a status or comment. In fact, I now probably use my blog page more than my personal page. My posts get updated to it automatically courtesy of networked blogs so I never have to do that, so it is mainly status updates and photos! Additionally any status you write automatically goes to twitter so often I will write on FB first knowing it will be tweeted.
I love the fact that people can immediately react to something on FB when no words are required and just like a photo, or like a point of view.
You can see your FB page from your phone and ipad, or whatever other devises you use, so replying in chat form to a comment is easy and quick. I think readers love the fact they can get instant interaction and I know that I do when I Facebook. You can spark debate and gain instant thoughts and opinions.
• Facebook following
This has grown quite rapidly over the year. Sometimes I run comps and get people to follow, but interesting I find that they stay on Facebook and again begin to interact. I have been a part of Ghostwriter Mummy’s Facebook Friday, but mostly I think people have found me. Again the following tends to be different from twitter so you reach different people.
I love a photograph. It give me immediate insight into someone’s world, but to get someone to look at a photo on twitter they have to be intrigued by the statement that comes with it. On Facebook the photo speaks for itself and get immediate reaction. To make life even easier you can set up instagram to you FB blog page and it will share it automatically. I love putting up picture.
• Working with brands
It is a great way to follow brands and companies and for them to keep up to date with you easily, without necessity having to trawl the blog. It give people and instant insight, and is a great ‘front cover’ for your blog. Lots of brands and companies will follow and also comment, along with communities, for me this is a lot of twins communities. It is another great way to work together.
• Sometimes 140 characters are not enough
Sometimes you have a little anecdote to share, or a bigger point to make, and it is not enough for a blog post but you want to share it. If you tweet it, you no it will cover three tweets which defeats the object of twitter use, so Facebook if perfect for those situation. Sometimes 140 characters are just not enough!
• The Facebook community is very friendly
People chat, comments and like. They will share posts they like on their Facebook pages which all helps spread the word, and of course any post and status’ stay on longer and can be seen more easily as you don’t make as many status updates as you do tweets and any conversation that occurs, happens under that status so does not block your feed and what people see.
So these are my reasons why I love Facebook to enhance blogging, but what are your thoughts. Do you love it or loathe it? Can you think of any other advantages, as I will add them on?